ABOUT US

For Freddie.
For the future.

We’re Tom and Ed: old schoolmates, best mates and lifelong business partners. We care deeply about the planet and the cost of living, and we believe a better future has to work for people today.

Read our story ↓

HOW IT BEGAN

A little boy gave
our idea its meaning.

When Tom’s son Freddie was born during the COVID pandemic, Tom asked Ed to be his godfather. It was a moment that made us think seriously about the world Freddie would grow up in.

We decided we wanted to do something practical to help make that world better. Freddie’s Future grew out of that shared commitment: to help families make choices that are kinder to the planet and mindful of what life costs.

This is personal to us, but the ambition is bigger than our own families. Every household deserves a clearer, less stressful way to plan for the future.

WHAT THAT MEANS HERE

Good choices start
with clear information.

01

Understand the options

Home energy decisions can be complicated. We want people to know what might suit their home and what still needs a proper assessment.

02

Compare with confidence

Independent installers set out their own equipment, scope, price and terms, so customers can ask questions and make an informed choice.

03

Keep the future in view

Our aim is to make lower-carbon options easier to explore while keeping comfort and household costs in the conversation.

FROM TOM & ED

Here’s to a better future
for Freddie and everyone after him.

We’re glad you’re here. Take a look around, ask questions, and move at a pace that feels right for you.